IMPORTANT FACTORS THAT INCREASES GOOGLE ADSENSE COST PER CLICK (CPC)



Are you a webmaster? Is Adsense your major resource of earnings? If yes, then you can’t afford to pay no attention to the importance of Google Adsense Program optimization. Whilst we discuss about Adsense optimization, there are numerous things but the most important objective is to get high eCPM and get more Cost per click (CPC). Moreover, despite your good Adsense CTR, you might not be making good earnings. This is very common among blogs without English as their language. If you are in the class of those Google Adsense publishers, who are receiving massive traffic but Adsense earning is still small, it’s time to be aware of points which I mentioned below and I’m sure this will surely help to increase Adsense CPC and overall revenue. Before we continue, you might want to read my previous post about How to get your Adsense Account approved.

WHAT IS ADSENSE CPC:
Before we go into details, let’s start with answering fundamental question first and then we will progress to some working tips that will increase adsense CPC. CPC means Cost Per Click, (earning paid per one click). At this time, you may have noticed Adsense publisher talking more about CTR and less about CPC. If you are actually serious about your Adsense earnings, you should work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can generate a massive difference. CPC has nothing to do directly with your traffic, if you would understand and noticed micro-niche blogs, you might have realized despite of less traffic such sites make more money from Adsense. Reason is simple and that is eCPM for such blogs are so high that you get paid really well for CPC and then there are other factors like Ad competition, Keywords and many more. Lets discus some of them here one after the other:
WHAT ARE THE FACTORS THAT AFFECT ADSENSE CPC :

NICHE
Let’s look at the first things first; selecting a right niche for your blog or website is of extreme importance. Cost per Click or CPC of an ad in a straight line depends upon the topic of articles you’re writing about in your blog or website. Are you in doubt? Well, let me explain a single thing here that you need to know when choosing a niche because there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high revenue; I practically arranged them in decreasing order of CPC for easier understanding.

Domains – Like Yahoo, Go Daddy etc, pays highest CPC.
Gadgets – Tech Gadgets like Apple products, Ebay etc
Google – Google Products (Mail)
Microsoft – MS office
Banking (Savings/Current)
Automobile
Health
Real Estate
Education
Home Loans
Jobs
Dating & Romance – It pays lowest CPC.

CONTENT
The second point is the content of your blog; it is compulsory that you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with correct or suggested solutions which will help.

Keep in mind that you should always directly engage with your readers with your articles. Make sure your blog content must be tailored according to your niche so that more and more readers can be redirected to read from your blogs. Therefore good content will certainly ensure higher Adsense CPC rates. Furthermore, search engines loves good content, for this reason you might get more click and more earnings if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. Keyword research can also play a vital role here, so make sure to use Approximate CPC column in your research.

PAGE RANK
This is not a new phenomenon. In this your entire website or a particular page in a website are ranked from 1 to 10 in Google Page Rank. For that reason try to rank above 3-5, if your PR is 6 or 7 then Google will show ads on your site which will pay you higher if someone clicks on them (If you are a new blogger, please note that this will take some time before you get to that level). This purely means that ads of higher quality will be more shown on your website/blog. For example your CPC will automatically increase from 9 cents to 42+ cents. So always try to improve the quality of your blogs as CPC directly depends on higher Page Rank.

AD REVIEW CENTER
Recently, Google Adsense added Ad Review Center in the dashboard. Feel free to go there and see for yourself how much each ad category is paying you. This will show you different ads category that are showing on your website/blog. If you find that any ad categories is not paying much then feel free to block that category completely. It is advised that you block those categories which are completely irrelevant to the content or niche of your blog. Suppose blog is about Education then block the ad categories for Hospitals, Dating, Politics, Religion, Hotels etc. This will surely increase your CPC and Adsense earnings.

COMPETITIVE AD FILTER
This is a bit similar to ad review center but notice the difference. Just in Competitive Ad Filter in Google Adsense. You can also go there and block the precise or universal ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name. The reason is because these ads may belong to your competitors. Therefore you can increase your CPC by not showing those particular ads.

PLATFORM OR GADGETS

Notice that there are people use different gadgets when browsing the internet. Your blogs contents are read from different platforms like desktop, laptop, tablet, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices. But believe me; if you are able to reach readers with hand-held or mobile devices then your CPC is sure to increase as ads shown on mobile/cell phones are of higher worth. WordPress platform bloggers are advised to use plugins like  WP” touch which will make your blog mobile friendly and you server adsense ads which is optimized for mobile screen size.

LOCATION OR COUNTRY
From my personal research from Adsense team, I have come to find out that one of the most important factors that can increase CPC is the country you are targeting when writing an article. Let me explain with an example; a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents. For this reason it is recommended that you always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. Do not forget this point.

AD FORMATS - TEXT & IMAGE AD FORMAT
Some readers has suggested with their comments that I should have mentioned Perhaps I should have give explanation to this suggestion in the beginning of this tutorial. Nevertheless, you must be aware that ad format plays a vital role too. It is also recommended to choose the right format for your ad. If you must place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad. Notice that other ad formats are also cool but text ad have higher CTR (click through rate). You may even decide to even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less favorite for both reasons less CTR and lower CPC. Although at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads. Anyways, as I mentioned above it differs from niche type and most significant ad placement. This point sometimes depends on choice too.

PLACEMENT
You should on no account neglect the placement of your ads on the web page as it is directly proportional to your Adsense earnings. So where are you suppose to place your ads for maximum CPC? The answer is straightforward. Place two ads inside your blog post and one outside the post. As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post. Though it should be your choice and depending upon your reason of blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ad and use maximum possible ad units on a single page. Although, if you are a pastime blogger or blogging on personal blog, your first target should be giving quality content and fewer ads, as readers hate advertisement which distract them from reading. One single truth you need to know here is that the maximum clicks and higher CPC will come from 2 ads which are inside the blog post especially on the top.

TRY SOMETHING NEW - KEEP EXPERIMENTING
Never stop at a point. Keep researching and always try something new. Experimenting can really pay you a great deal. You can try out for different niches, choose different ad placements and finally take as many as advice directly from Google Adsense center. Never be stagnant on one style always; try something new to get you revenue flowing but never you click on your ads.

CONCLUSION & RECOMMENDATIONS
I’m wrapping up this tutorial here for today. If you have followed and implement this tutorial, then I am  sure you can increase your Adsense earnings from 30% to 50%. The steps above are completely legal and genuine way to increase your earning in no long period of time. You can also search for highest CPC adsense Keywords and compile one-two posts around it. Do let me know what’s one trick which worked for you to increase Adsense CPC? Do you believe niche and traffic from certain countries creates a huge difference in Adsense earning? There is a comment section below for you to include your suggestions because it might go a long way in helping any webmaster.

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